Final Project: Consumer Research Report (20%)

Introduction: For your final project, you will create a survey to analyze consumer preferences in order to suggest an advertising plan for a product or service. 

• Learning Objective: Create and apply a survey to collect data regarding consumer preferences and demographics and analyze the results in order to support the proposal of a new product or service. 

• Evaluation Rubric: CLICK HERE to see the rubric for this performance. 

Instructions: At the end of this project, you will give a presentation to the class with your proposal for a product or service and an original advertisement for your product or service. However, you must design your proposal and advertisement to attract a specific target audience using data that you collected and analyzed from a consumer preferences survey. You will follow these stages.

• Choose a Product: Choose the particular kind of product or service that your group would like to offer.

• Create a Survey: Create a survey using Google Forms to do market research in order to find the best way to sell this product to the population. The survey should have two sections:
• Demographics: Specific questions that collect personal information about the respondants. For example, age, occupation, geographic location, etc. 
• Preferences: Specific questions that ask about their preferences regarding the product or service including characteristics that it should have, preferred price range, potential uses, and any other information that will help you decide on the best strategy to sell the product.

• Collect the Data: Your teacher will send the surveys to another group of students to complete. 

• Analyze the Data: Look at the results of the survey and analyze the data. What patterns do you see? What discoveries did you make about the public that will influence how you will advertise the product?

• Create a Commercial: Create an advertisement for your product or service. Your advertisement should be a 2 minute commercial which you will "perform" live in class. The commercial should be very well organized, have graphic support, and all group members must participate in the live performance. In the commercial we should learn the name of the product, its characteristics, reasons to buy it, and the price. 

• Present the Proposal: In class you will give a 10-15 minute group presentation about your consumer research project. Your presentation will have five parts:
• Description of your product or service and why you chose it.
• Description of your survey questions and why you asked them.
• Analysis of the demographics and preferences data of your target market.
• Performance of the commercial.
• Analysis of the commercial to explain why you designed it in that way and why (based on evidence from your data) you think it will be a successful way to sell the product.

Let's Get Started

Click on your group link below to access your group worksheet. You can use the worksheet to organize your ideas.

Group 1: CLICK HERE

Group 2: CLICK HERE

Group 3: CLICK HERE

Group 4: CLICK HERE

Group 5: CLICK HERE

Group 6: CLICK HERE

Group 7: CLICK HERE

Group 8: CLICK HERE