The World of Advertising

Introduction: In today's class we are talking about advertising. Complete the tasks below with your partners.

Task 1: Brand Awareness

In this task we will test your awareness of popular brands. Click your group link below.

Group 1: CLICK HERE

Group 2: CLICK HERE

Group 3: CLICK HERE

Group 4: CLICK HERE

Group 5: CLICK HERE

Task 2: Discussion Questions

Discuss the following questions with your partners.

• What are the most common forms of advertising that you encounter every day? Which do you consider to be traditional and which are more modern?
• What makes advertising effective?
• Are there some forms of advertising that you think are ineffective?
• Can you think of the last time that you were influenced by advertising?
• Are there any ethical problems associated with advertising? Why?